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If you need to send out high volumes of text messages in one go e.g. running competitions and marketing campaigns, sending notifications to employees, notifying customers of deals, promotions and events etc, then use the table below to determine which product is best suited to your needs based on how many SMS messages you wish to send at one time:
Commercial bulk SMS routes may include all features a guaranteed route offers but the delivery is not always guaranteed. Users therefore always have to test before they send a batch. Managed sends always include one message at the end of the batch sent for management to check whether the messages before theirs were delivered. Some of the very cheap bulk SMS routes might not offer delivery reports, have fixed numeric sender ID etc.
Since there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. This means, even if the recipient is not immediately available to receive them, or if the phone is powered off or out of range, messages are able to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most effective method of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message to the user anticipating, perhaps, a personal message from a friend. This reason alone nearly always guarantees that the SMS message that you send, will be read.
Mobile phones are carried by their users wherever they go, even in the restroom. Thus when they receive a SMS message promoting a marketing offer from your business, they can’t resist checking it out and they will usually do this, within seconds of receiving your message.
Mobile users are usually addicted to their phones, whether they would like to admit it or not. A well crafted marketing offer, with an incentive to respond quickly via return SMS, will usually result in a response more quickly than via an e-mail or other type of marketing offer.
Compared to other methods, and considering it’s high deliverability, there is no contest. SMS Messaging is the most cost effective method of communicating and promoting of products and services currently available.
Using SMS Messaging to communicate or promote products offers a level of interactivity hard to replicate using other methods.
Bulk SMS decisions nowadays cannot depend on price alone anymore – quality is surely a rising issue with most gateway customers. The use of Absolute bulk SMS routes are on the rise as clients are starting to realize that it is worth paying for quality.
Implementing an SMS Marketing
Mobile phones and the use of SMS, are having an un-deniable impact on our daily lives and the methods we use to conduct business. The fact that SMS also provides an enormous opportunity for companies to interact with their customers, is not really well known.
There is a tremendous growth and change occurring in the sphere of business marketing across the world today. This is largely due to the unprecedented pace of change in technology, entrepreneurial tactics and an open attitude towards new theories and concepts in marketing itself. Direct Marketing is a subsection of marketing that focuses on planned recording, analysis and tracking of individual customers’ responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Direct marketing can be aimed either at the individual consumer or on a business-to-business (B2B) level. This form of marketing attempts to send messages directly to the intended client by means of addressable media such as mail and email. In this way direct marketing differs from regular advertising in that it does not place its messages in the public market such as radio, billboards and magazines etc.
SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule “Keep It Simple Stupid” (KISS principle) applies to SMS marketing. The most successful SMS campaigns and services tend to focus on incentives and interactivity as well as relevance to the recipient. As with email marketing, your solution provider pays an integral part to the deliverance process of an SMS campaign, so be sure to choose wisely.
Promotional Communication (Pull Campaign). This is the most common form of mobile marketing and is similar to retail promotions. A great example of this is the “Text ‘n Win” style campaign, which usually uses a variety of platforms to promote and implement the campaign.
CRM. This type of SMS campaign is used to maintain and develop relationships with your existing clients and create loyalty. The type of message sent is usually of an informative nature, such as account balances from banks, or it can be ongoing marketing messages and updates.
SMS Messaging is widely accepted as the most popular and effective communication tool with a movable audience.SMS can be easily integrated with a companies existing database and also enables the company to automate the dispatch of messages. It can also be sent immediately to large or small groups, manually or automatically. SMS messages can also be scheduled to be sent at preset times daily, weekly or whenever.
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